Книговещание — ещё одна бизнес-модель

EBOOKS ARE NOT BOOKS. They’re just bits, and typically not so many, compared to a radio show. The cost of making a copy is negligible. It needn’t cost anything to distribute the ebook. eBook distribution is even cheaper than radio, because you don’t have to pay for transmitter power, and you don’t have to own a frequency license. It’s the monetization machinery that costs money: the ecommerce systems and the DRM. If the producers of ebooks had some way of covering their fixed costs (with profit to make it worth their while), ebooks could work just like free radio. Three million people contributing a dime would do quite nicely. 30,000 contributing $10 would work, too.

В России, правда, не ах с гражданским обществом и фигня с государством. Но я знаю как минимум два крайне успешных благотворительных книжных проекта — спасибо их издателю, Олегу Вавилову, — «Книга, ради которой объединились писатели, объединить которых невозможно» и «Книга, ради которой объединились поэты, объединить которых невозможно». Это, конечно, не совсем про выкуп прав у писателей. Но модель чем-то похожая.

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