New Thriller Sells More E-Books Than Hardcovers – WSJ

Laura Lippman’s thriller, “I’d Know You Anywhere,” went on sale Aug. 17, and in its first five days sold 4,739 e-books and 4,000 physical hardcovers, said News Corp.’s HarperCollins Publishers.

“This is the first book of ours of any consequence that has sold more e-books than hardcovers in the first week,” said Frank Albanese, a senior vice president at HarperCollins. “What we’re seeing now is that if a book gets a good review, it gets a faster lift on the digital side than it does on the physical side because people who have e-readers can buy and read it immediately.”

Главное условие — правильное промо в сети.

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